Subject: I have found a DVD that I think you would enjoy
Actors: Vanessa Hudgens, Lisa Kudrow
Genres: Comedy, Drama, Kids & Family
A NEW KID IN TOWN ASSEMBLES A FLEDGLING ROCK BAND -- TOGETHER, THEY ACHIEVE THEIR DREAMS AND COMPETE AGAINST THE BEST IN THE BIGGEST EVENT OF THE YEAR, A BATTLE OF THE BANDS
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Similar to a good John Hughes movie, but a marketing travest
G. C. Todd | Memphis | 06/16/2010
(4 out of 5 stars)
"The decision to rent Bandslam this week for a family movie night was based purely on the strength of my awareness of very good reviews last year in the face of Summit Entertainment's marketing controversy. My wife and I have four kids ranging from 14 to 9 so we try to cover a lot of bases on our movie nights.
The real story here is not that the movie is good (it is), but that the marketing is now famously referred to as possibly the worst for any film in recent memory. To wit: here is a movie that would appeal to a typical John Hughes audience (e.g. Farris Bueller's Day Off, etc.), which fell victim to such poor promotion -- from the trailers to the poster and even the title (changed by the studio against the director's wishes) -- that no one ever got close to the theater door. Worse, when looking to rent it we found it located in the Blockbuster store in the "Just for Kids" section between a kiddie cartoon movie and the new Barbie cgi release.
Bandslam is funny, poignant and edgy enough to appeal to everyone in the family, yet, sadly, the marketing campaign spun this film toward a pre-teen High School Musical audience which by release date was as fashionable as highway roadkill. The film was pulled from theaters before the ink was dry on the posters.
The final verdict: our kids want to buy both the DVD as well as the very good soundtrack which features the likes of Wilco, Bowie, the Velvet Underground, and Nick Drake -- and my wife and I will happily oblige!"