Stan Lee

At first simply carrying on with the stories of the characters that had already been created, the company got a fresh burst of creativity when, in 1961, it changed its name from Atlas to Marvel Comics. Soon carrying stories of emotionally complex and multi-dimensional characters such as Spider-Man, The Hulk, and Daredevil, Lee's intelligent story lines -- coupled with artist Jack Kirby's impressive images -- helped Marvel's popularity surge during the '60s. Advancing to the position of publisher and editorial director in 1972, it was during this decade that such popular television series as The Incredible Hulk and The Amazing Spider-Man truly came to life on the small screen. Though many of the characters had appeared in cartoon form on television in the previous decade, their transformation from animated characters to living, breathing humans truly brought comics into a new light and exposed them to audiences who otherwise might have scoffed at such fiction. Of course, this was only the beginning, and throughout subsequent years, Lee's characters made the leap to feature films in such blockbusters as Bryan Singer's X-Men (2000) and Sam Raimi's Spider-Man (2002). In addition to his role as a popular writer in comics, Lee also played a pivotal role in reducing censorship in the medium. Addressing the issue of drug addition in an issue of -The Amazing Spider-Man at the request of public health officials, Lee defied the strict rules set by the Comics Code Authority (which banned any portrayal of drug use whether it be in a positive or negative light) and ultimately put the downfall of the CCA into motion. In the decades since, Lee's creations have not only graced the pages of comic books, but have sprung to life as never before with numerous film and television adaptations. ~ Jason Buchanan, All Movie Guide