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Frontline: The Persuaders
Frontline The Persuaders
Directors: Rachel Dretzin, Barak Goodman
Genres: Television, Documentary
NR     2005     1hr 30min

Frontline examines the "persuasion industries" -- advertising and public relations. To cut through consumers' growing resistance to their pitches, marketers have developed new ways of integrating their messages into the fa...  more »


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Movie Details

Directors: Rachel Dretzin, Barak Goodman
Genres: Television, Documentary
Sub-Genres: Television, Documentary
Studio: Pbs (Direct)
Format: DVD - Color
DVD Release Date: 02/22/2005
Release Year: 2005
Run Time: 1hr 30min
Screens: Color
Number of Discs: 1
SwapaDVD Credits: 1
Total Copies: 0
Members Wishing: 1
MPAA Rating: NR (Not Rated)
Languages: English

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Movie Reviews

The persuaders
Z. Penterman | West Bend, WI | 10/06/2005
(5 out of 5 stars)

" has everything an instructor needs to initially present this film to an audience. I learned about wordsmithing and creating consumer cults. The info on political data-mining and the future of political campaigns is intriguing and has the potential for serious discussion and prediction: where is this all going? It's above the needs of a 10th grade English course, but courses in psychology, media, economics, advertising, and U.S. government will find use in this film."
Bravo PBS for a non company perspective
LiamLi | 04/25/2006
(5 out of 5 stars)

"What's wrong with being bombarded with ads? We'd like to think we are immune and to some extent we are. Frontline goes into depth about the effects of 'persuasion' techniques and what those techniques are. Of course these things are used by our government, political groups, etc. too so it is a far reaching subject. This program is a good reason to support PBS"
Very comprehensive and informative
Ben Whetstone | Brandon, FL | 12/07/2006
(4 out of 5 stars)

"I have just taken both marketing and public relations courses and this doc was both informative and actually entertaining because it breaks down the smoke and mirrors around one of the most pervasive forces in our American culture...the hyper-consumerism fueled by marketing. It also discusses the emotional basis of purchasing decisions and how consumers turn their back on reason when it comes to many purchasing decisions."
Informative and Interesting
Dr. Joan E. Aitken | Kansas City, MO United States | 05/06/2008
(4 out of 5 stars)

"Thought-provoking and entertaining. I've used this film in undergraduate courses about persuasion. The presentation has accurate content and the presentation is lively. I've enjoyed watching the film multiple times, and my students seem interested.

My only complaint is that one of the case studies is about launching the Song Airline, which didn't work. That case dates the piece."